Director - Harry Tomlin
Producer - Gav Mukerji
Company - Matte Black London
Artist - Bernardo
Producer - Gav Mukerji
Company - Matte Black London
Artist - Bernardo
What, If Not The Family? - (2025)
Sonia Bernardo plays an unreliable self-help 'guru' in this absorbing musical drama for the British/Portuguese singer-songwriter's song What, If Not The Family?
The video is set in a community centre self-help group, where Bernardo talks (and in fact sings) to the assembled, reading from a printed leaflet. She paces around the room, bewitching the group as they listen intently. The camera lingers on their faces - and then members of the group start dancing, demonstrating the psychic hold that Bernardo now has over them. An enigmatic, palpable atmosphere to frame Bernardo's performance of the song.