Director - Harry Tomlin
Producer - Tyler Parker
Producer - Meghan O’Loughlin
Studio - Random Think Studio
Artist - Dutch Ciminla Record
DOP - Ed Swift
Production Designer - Em Leggett
Editor - Rebecca Quinn
Colour Grader - Adam Mears Title Design - Laina Deene
Producer - Tyler Parker
Producer - Meghan O’Loughlin
Studio - Random Think Studio
Artist - Dutch Ciminla Record
DOP - Ed Swift
Production Designer - Em Leggett
Editor - Rebecca Quinn
Colour Grader - Adam Mears Title Design - Laina Deene
Now Or Never - Dutch Criminal Record (2024)
Another fun one for the @dutchcriminalrecord boys! Embracing a colourful retro style with some weird and wonderful in-camera effects.
“Dutch Criminal Record team up again with director Harry Tomlin, diving from bright colourful performance to a surreal world of kaleidoscopes and lens warps. Launching the first single from their upcoming album Novium, the band brings us this fun, vibrant catchy piece.
Tomlin explains that he wanted the first half to be an ode to old television performances - MTV, Top of the Pops, Abba, Queen - which allowed them to have fun with framing and lean into the bands personality. This creates a stronger contrast with the second half of the video which he explains was mostly done in-camera by DoP Ed Swift, who was keen to try out these modified lenses and felt this was the perfect opportunity to do so.
The momentum of the track and the endearing, goofy personality of the band is woven together with Rebecca Quinn's energic editing. But Tomlin explains that the visuals really came alive with Adam Mears' colour grade. "We wanted to go for a saturated, retro television look and Adam really delivered," he says. "He was able to create such a striking style and tie everything together."”
- Promonews